Introduction
Ringing the Nasdaq closing bell is a time-honored tradition that celebrates achievement, innovation, and leadership. On April 30, 2026, NASA's Artemis II crew—Canadian Space Agency astronaut Jeremy Hansen and NASA astronauts Christina Koch, Victor Glover, and Reid Wiseman—did exactly that, marking their historic nearly 10-day journey around the Moon. This guide walks you through the steps to ring the bell yourself, using the Artemis II crew's experience as a case study. Whether you're a corporate executive, a team of explorers, or a community leader, these steps will help you prepare for this iconic moment.
What You Need
- An invitation from Nasdaq – typically extended to companies celebrating a milestone, IPO, or notable achievements (like a lunar mission).
- A notable accomplishment – your group or organization should have a recent, newsworthy achievement that aligns with innovation or market impact.
- A team of representatives – at least 3–5 people to join you on the podium. In the Artemis II case, that was four astronauts.
- Travel arrangements to New York City – the Nasdaq MarketSite is in Times Square.
- Professional attire – business or formal dress, though mission patches and space suits can add flair (as the crew wore flight suits).
- Media consent – be prepared for photos and live coverage; NASA's own photographer Bill Ingalls captured the event.
- Clearance and scheduling – work with Nasdaq's events team to finalize timing (usually 3:30–4:00 PM ET).
Step-by-Step Guide
Step 1: Secure Your Invitation
Before anything, you need to be invited. Nasdaq invites honorees based on their public impact. The Artemis II crew received their invitation after completing their lunar flyby mission earlier in April 2026. To qualify, ensure your organization or team has a compelling story—like a scientific breakthrough, a space exploration milestone, or a major product launch. Reach out to Nasdaq's corporate communications or events team months in advance if you believe you qualify.
Step 2: Assemble Your Team
Choose a diverse group of individuals who represent your achievement. For Artemis II, the crew consisted of Christina Koch (NASA astronaut, electrical engineer), Victor Glover (NASA astronaut, naval aviator), Reid Wiseman (NASA astronaut, chief of the astronaut office), and Jeremy Hansen (CSA astronaut, fighter pilot). Each brought a unique perspective to the mission. Your team should similarly reflect your project's breadth—include a leader, a technical expert, and perhaps a community ambassador.
Step 3: Coordinate with Nasdaq’s Events Team
Once invited, you'll work with Nasdaq to choose a date and time. The Artemis II crew rang the bell on Thursday, April 30, 2026, at 4:00 PM ET. You'll receive a detailed itinerary including arrival time (usually 30–45 minutes before) and a briefing. Confirm all team members' names and titles for the official announcement.
Step 4: Arrive at Nasdaq MarketSite
On the big day, arrive at 4 Times Square in New York City. Check in with security, then proceed to the broadcast studio on the ground floor. The Artemis II crew gathered near the bell platform at the front of the room. Be prepared for a brief rehearsal—learn where to stand and how to press the button (it's a single, firm push). Nasdaq's host will introduce you.
Step 5: Ring the Closing Bell
At precisely 4:00 PM ET, you and your team will press the button together. The Artemis II crew, led by Commander Reid Wiseman, triggered the bell with a unified touch. The bell rings for about 10 seconds, and your image is broadcast live on major financial networks. Smile, stand tall, and enjoy the moment. Afterward, hold the pose for photographers—NASA’s Bill Ingalls captured the iconic shot appearing in our article.
Step 6: Participate in the Photo Opportunity
Immediately after ringing, stay at the podium for a photo session. Standard shots include the group in front of the Nasdaq banner, as well as with Nasdaq executives like CEO Adena T. Friedman. In the Artemis II image, Friedman stands alongside the four astronauts. You may also be interviewed briefly for Nasdaq's social media. Use this time to share your story—the crew discussed their moon mission and future Artemis plans.
Step 7: Engage with Media and Celebrate
Post-ring, your team may be escorted to a reception area for interviews. The Artemis II crew fielded questions about their journey and NASA's return to the Moon. Ensure your team has prepared talking points. After media obligations, celebrate with your team—many honorees go on to have dinner at a nearby restaurant. The Nasdaq experience is a memory that lasts a lifetime.
Tips for a Memorable Bell Ringing
- Practice the timing: Press the button exactly at 4:00 PM ET; a second’s delay can throw off broadcast cues.
- Dress consistently: The Artemis II crew wore matching blue flight suits with patches—uniforms create a strong visual. If your team has a logo or emblem, display it prominently.
- Bring a prop: A small flag or model (like a moon rock or spacecraft replica) can make photos pop. NASA astronauts often hold a small U.S. flag.
- Rehearse your introduction: The Nasdaq host will read a short bio. Provide it in advance, and ensure all names are correctly pronounced.
- Use social media: Hashtag #NasdaqClosingBell and tag @Nasdaq to boost visibility. The Artemis II crew posted behind-the-scenes images from the MarketSite.
- Be humble and grateful: Acknowledge the team behind your achievement—the Artemis II crew thanked ground control and their families.
- Plan for security: Times Square is busy; leave bags and large items behind. The crew traveled light.
Ringing the closing bell is more than a ceremony—it's a broadcast of your success to the world. The Artemis II crew exemplified excellence, and by following these steps, you can share your own milestone with the same level of professionalism and pride.